Men’s Wearhouse try to target Teenagers more easily through their Mobiles

Men’s Wearhouse a retailer of men’s apparel with more than 1,259 stores nationwide goes Mobile. In an initiative to engage teens for prom through their Prom Rep program, the company is letting teens text in from their Mobile for a chance to win a free tuxedo or a $100 Visa gift card.

The company’s aim is to target most of the Online Channels and websites that teens use understanding the fact that they are heavy Mobile and texting users. Hence, they expanded their program to advertise on those Apps that teens use to text each other. As bonus representatives get 10% off of their tuxedo rentals for every friend who rents with Men’s Wearhouse and with 10 such referrals they earn themselves a free tuxedo. Female representatives who earn a tuxedo rental can either give it to a friend or get a $100 Visa gift card. On reaching 20 or more referrals they are eligible for cash incentives.

Unlike in 2009 when participants had to visit the store, this time prom representatives have more Social and Online tools available to promote the offer among peers. They have the option to use Facebook, Twitter, MySpace and SMS message to share their promotion.

Representative can register themselves in-store or at http://www.mwtuxOnline.com/promrep. Each will receive a unique prom representative ID to gain access to a personal home page, where they can track their stats and promote themselves to friends.

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For promoting its programs Men’s Wearhouse has placed several Mobile banners in various Mobile-optimised sites, including MySpace. Furthermore, they have added a new contest to its promotion, where consumers who rent a tuxedo will be entered for a chance to win all-new Chevy Camaro Coupe 2SS. However except for the prom representatives who are automatically entered into the drawing everytime they get a tuxedo referral – up to 50 times, there is a one-entry limit.

Men’s Wearhouse plans to enhave the Mobile tactics based on the experience of this year campaign. This not only brings a smile to the teens but also to the Mobile Apps Developers. Such initiatives would only mean more business opportunity for such Developers.

May 31, 2010newsMobile Advertising - Mobile Development - Mobile Marketing

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