A huge amount of information, discussions and deal is displayed as soon as one puts on the camera view of an iPhone or Android phone. Geo-contextual tags, discussion threads, restaurant review and various such elements appear on the screen.

What they have done is integrated the Mobile Social Networking and physical world. This lethal amalgamation was done by a new AR technology whose patents are awaited. This would allow users to put in their tags (digital crumbs) for any place or thing, anywhere across the globe. All such tags can be directly linked to email, phone, SMS, photos, URL’s, Twitter, Facebook, etc, which would let friends touch base with additional information of location and AR.

“Checking in” is now just a matter of a click. One just needs to tag and can also put in digital contents, follow friends and business, etc same as in Twitter. So one gets the feel of Twitter, Foursquare, Gowalla, etc layered on an all in one completely new AR experience.  One can’t help but get hugely impressed by the features of this new app.

The technology used by Tagwhat is the contributing interface of “Web 2.0” which is an upgrade of the “Web 1.0” marking a change from the static to dynamic AR experience. It is the pioneer in Mobile Augmented Reality distribution system allowing not only Developers but any user to put in their own content and share it with whomsoever they want to globally with no cost and in no time.

Monetization shall be done through a dynamic advertising model quite the same as Foursquare. Overall one is overwhelmed with what Tagwhat has been able to develop. Though early days more and more users are adding on each day and one expects to see it influence the market in a big way very soon.

The company’s aim is to target most of the Online Channels and websites that teens use understanding the fact that they are heavy Mobile and texting users. Hence, they expanded their program to advertise on those Apps that teens use to text each other. As bonus representatives get 10% off of their tuxedo rentals for every friend who rents with Men’s Wearhouse and with 10 such referrals they earn themselves a free tuxedo. Female representatives who earn a tuxedo rental can either give it to a friend or get a $100 Visa gift card. On reaching 20 or more referrals they are eligible for cash incentives.

Unlike in 2009 when participants had to visit the store, this time prom representatives have more Social and Online tools available to promote the offer among peers. They have the option to use Facebook, Twitter, MySpace and SMS message to share their promotion.

Representative can register themselves in-store or at http://www.mwtuxOnline.com/promrep. Each will receive a unique prom representative ID to gain access to a personal home page, where they can track their stats and promote themselves to friends.

For promoting its programs Men’s Wearhouse has placed several Mobile banners in various Mobile-optimised sites, including MySpace. Furthermore, they have added a new contest to its promotion, where consumers who rent a tuxedo will be entered for a chance to win all-new Chevy Camaro Coupe 2SS. However except for the prom representatives who are automatically entered into the drawing everytime they get a tuxedo referral – up to 50 times, there is a one-entry limit.

Men’s Wearhouse plans to enhave the Mobile tactics based on the experience of this year campaign. This not only brings a smile to the teens but also to the Mobile Apps Developers. Such initiatives would only mean more business opportunity for such Developers.

This interest is to be used like an “alcohol test”. This iPhone Application is totally free to download.

The interface is user-friendly and with an attractive Design. The way to use is simple :

- The user enters his personal details such as: gender, age, height, weight, number of drinks consumed…
- then he obtains a real time estimation of his alcohol rate in his blood and the precise time that he needs to wait for driving safety again. He can also know when alcohol will completely disappear from his body.

Web to Mobile page of this application: “Alcohol: What about your drinks frequency? What do you know about it?”

Reggae.com LLC has partnered with Adva Mobile Corp. Together they have launched a Mobile-optimized extension of the Music and Entertainment website. This would let the fans buy tickets and merchandise on their Mobile phones. The best part is most of the Reggae Mobile content will be free. The Mobile site will have an outlet for event tickets and merchandise that users will be able to purchase via their phone. The list of events, artist and new release promotions, Entertainment News and travel offering will only expand.

The feature also helps them to reach their fans through targeted Marketing programs. Millions of Reggae fans throughout the World can now touch base and know each other through this. Such interactions would lead to inspiring ideas, Reggae Music News, History etc.

Adva Mobile also provides a software service that enables Music artist and Advertisers create closer relationships with their target audience through Mobile fan clubs. Mobile Messaging, Mobile Social sharing features, Mobile Internet pages, Mobile Commerce and Mobile Content fulfillment are also included.

With the Reggae Mobile Web site consumers can now find a Music Event in their area or listen to an exclusive mix or tweet another Reggae Music Fan. Advertisers will get the opportunity of free event listing and artist promotions as a part of the introductory offer.

Mobile Marketing services such as text messaging, commerce, contests and voting, fan administration and content distribution can all be done through Reggae.com. Just ‘text’ the keyword “getReggae” to the short code 88704 to get the pilot release. Many top Reggae artists are available as Individual pages providing background to all.

The site plans to offer its current ad partners space on the Mobile site since its ad-supported. It is also capable of tracking required datas for Advertisers. The target group for Reggae.com is between 30-35 years old which is increasingly purchasing Smartphones. However new generations of fans are also automatically get added due to immense popularity of Reggae.com.

The App will be developed by them working closely to empower customers check in at a McDonald’s outlet and get rewarded through coupons for the marked products soon. McDonalds is looking forward to be the pioneer to take maximum benefit of Facebook initiative to gamble on its future on geolocation.

Over 450 million are using Facebook all over the world. Out of which around 100 million update their status messages from Mobile phones. Facebook thus stands at an advantage over others with the ready customer base of 100 million when it comes to using the geolocation. However, what worries most is the privacy. When such huge number of users “checking-in” at so many locations, Facebook will definitely gather and possess huge data in terms of user-information. The modus operandi to tackle this issue is not yet very clear. Facebook understands too well the fact that geolocation is the way forward and McDonalds looks forward to ensure no further delay to be the first to use it.

Even though this would be the first time such collaboration to take place in terms of geolocation, corporates have come together in the past in on the location-based arrangement. Individual campaigns in Foursquare have been launched already by Starbucks, Pepsi and MTV to increase their business.

Kevin Colleran, Director of National Sales at Facebook said, “”We’re still trying to figure out what our strategy is. We never launch a functionality with the intent of monetizing it. We don’t make a single dime off it and that is our intent”.  He also mentioned that the company has no intention to monetize its geolocation services. Facebook’s free Mobile App was put forward as a classic example of their unselfish philosophy even when almost everybody extensively does so in the Mobile App in the world.

Customers can precisely monitor how the new designs will appear in reality with this Portable Interior Planner Application. The unfussiness and magnetism of the fundamental plan is core strength of this IKEA Application. The impossible task of bringing in actual furniture in ones house and see how it looks is being made absolutely effortless by this Mobile Augmented Reality Application.

IKEA joined hands with Ogilvy and Mindmatic to design and create a portable Mobile Application on interior designing that can help the customers come over their inability to conceptualize the real picture. The Application functions as follows:

• The customer selects from the loads of furniture designs from the new IKEA PS line made available in the Application. They then click on “Take a Picture”
• The camera of the phone is then aimed at the particular space of the room where the furniture is intended to be place by increasing or decreasing the size of the furniture to precisely fit in the space.
• The customer then needs to click the picture of the scene and see how it actually looks like.
• If satisfied they have the option of either saving it or send through MMS directly.

The customers can avail this Mobile Application either by sending a free SMS to IKEA and get the link to download the Application or visit the IKEA website, enter their Mobile number or through Bluetooth from certain IKEA stores.

IKEA interior planning tool Application is understood to set the trend of using unique features of Mobile for specific customer needs.

“Prioritize just the key functionality, avoid the temptation to make the app do too many things, or you will never finish,” said Magnus Jern, MD of Golden Gekko.

The iPad is presently programmed as a Mobile device functional focused within AdWords. However Advertisers with ads available on Mobile devices such as the iPhone or Android Smartphones will not appear on the iPad and vice versa. Dan Friedman, spokesman Google AdWords sounded confident about the tablet after through iPad testing and informed that the users can alter the devices section within “Advanced device and carrier options” in their campaign settings and choose iPad.

Advertisers can put direct links to the apps’ download page in each AdWords ad to endorse their iPhone, iPad and Android apps. Since Google is the default search Engine in iPad, AdWords targeting generates a pleasant environment for Google to influence the achievement of the iPad. However, Apple might pull it completely by changing Google and replacing with a challenger or coming up with something entirely new.

“Search wasn’t the future of Mobile Advertising, it’s all about Mobile apps instead,” said Steve Jobs taking a dig at Google declaring Apple’s upcoming iAd Platform. Google’s concentration on search and most importantly Mobile search continues, however this might not be confirmed. Susan Woicicki, Google’s VP of Product Management for ads claimed that the company’s centre of attention has amplified significantly on the Mobile arena. She emphasized on this while declaring Google’s first quarter earnings recently.

Even though the FCC’s inhibition over its takeover of AdMob is not helping cause, Google with go ahead and launch an in-app Advertising solution very soon. This would ensure that no matter what Google and Apple are all set to go logger heads with whatever they launch in days to come and most significantly in the Mobile Advertising front.

OfferMobi concentrates on assisting clients obtain new Mobile traffic and consumers. They also help in building Mobile landing pages confirming to the latest laws and compatibility with all available Mobile devices. They are the pioneer U.S. – based affiliate network focused on the Mobile Web.

This service gives the Advertisers an opportunity to create, follow and pay off for the premium Leads converted through phone calls. With this app the advertiser can allocate a unique 800 tracking number for each Publisher. Various Mobile campaigns like Application-based Advertising, Text Messaging (SMS), Mobile Search and Internet inventory then use these unique numbers. Thus concurrent Analytics can be presented to the Advertisers which help them to fine-tune payouts, regulate the call flows or extra initiative to guarantee excellent deliverance of their respective Advertising campaigns.

Mark Roth, CEO of OfferMobi says, “Given the widespread adoption of the Mobile device and today’s advanced quality filtering and tracking technologies, we see an exciting opportunity in this space. With our extensive knowledge of performance Marketing and RingRevenue’s high-ROI call tracking platform, we’re well-positioned to help Advertisers and Publishers capitalize on the rapid growth and broad reach of Mobile.”

The “pay-per-call” feature is provided by OfferMobi through RingRevenue. RingRevenue are the technology providers from this app. They track and manage calls far better than clicks which facilitates the affiliate networks and Advertising agencies to follow the transactions made by phone.

“OfferMobi is entering the Mobile market at just the right time,” said Jason Spievak, CEO of RingRevenue. “With Mobile Advertising and pay-per-call, consumers can connect directly with merchants in a single click. Consumers want human interaction. If you aren’t giving it to them, you are losing them.”

The features available in the app lets its fans have a look at the latest videos, what’s happening at the back stage, glance through the latest photographs of the acts and judges and keep pace with the up-to-date news, gossips and sizzling stories.  It also gives them a chance to rate the show and discuss it with their friends and family. Users can also take part straight during the live episodes of Britain’s Gote More Talent, the spin off show.

Robert Marsh, Head of talkbackTHAMES digital says, “This year the launch of the App allows us to broaden our digital reach and to entertain and engage viewers on the move, as well as maximizing value for our sponsors and advertisers.” This clearly suggests that the company is looking to bring in more viewership and reach a new target group which is not stationed. They want to ensure that they also reach those who don’t get to sit in front of their television set when the program is aired.

However even if the primary idea is to boost the bonding of the fans with the show, the monetization of the show also takes place by incorporating the sponsorship packages with the app. One can now order a pizza from the application itself without having to worry. This feature is well exploited by Domino’s Pizza who is leading from the front. The ad network 4^th Screen Advertising is making this possible through the app.

“The App marks a UK first for Britain’s Got Talent and the stats to date demonstrates that viewers are really interacting with content, both during the shows as a direct response to a call to action on screen and afterwards,” said Ben Cusack, Group Marketing Director, Mobile Interactive Group (MIG)